Posts Tagged ‘Event Money Machine’
What does consistency have to do with giving talks you may ask? How does it influence the structure and content of your talk? What does consistency have to do with how you present your offer at your talks? These are all questions that may come to mind when you read the title. When you start to understand the influence that consistency has on a person you will start to see the value in it. Let me explain.
The Influence of Consistency on your Audience's Thoughts and Actions
When you are giving talks you want to hold your audience's attention from start to finish. You want to capture their interest and get them to buy in to what you are talking about. When you consistently reinforce certain ideas you are planting seeds and watering them. Then when the time comes to ask for the close, your audience will be more ready to buy from you. The whole idea behind giving talks is to provide people with information. It is a sales presentation but it is disguised as education. You don't want to sell ideas to your audience. You want to feed them information so that they automatically take the next step towards buying your product. You want to subtly influence their decision to buy, and you do this through consistency. This is a principle that Robert Cialdini talks about extensively in his book on Influence. When people have a certain perception of themselves, they act in accordance with that perception. People who are fashion conscious will take an effort with their appearance and generally wear the latest fashions. In the same way business people that like to see themselves as being successful will always be looking for ways to maintain or improve on that success. So if you appeal to those identities throughout your talks, starting with your introduction and ending with your offer, chances are your audience will take actions that are consistent with that image. You can use the influence of consistency to your advantage.
What you can learn about Consistency
• Work towards having a consistent message throughout your talks. Each time you pick up on an idea or give an example to illustrate it you build on the central idea of your talk.
• When you focus in on a particular idea or message you will naturally develop talks that have a consistent theme and message.
• The more consistent you are in your talks, the more you will be subtly influencing people towards buying from you.
• If you can consistently reaffirm identities that people have about themselves, you can influence them to act in accordance with those identities.
• Consistency is a subtle way to reaffirm your sales message to your audience throughout your talks or seminars.
Become more aware about being consistent in the message you are putting across in your talks. Studies show that repetition is often necessary before people will adopt an idea. Therefore the more consistent you are, the more influence you will have on your audience's decision to buy at your talks.
Want to learn more about holding successful events? Find out how you can listen in to all the speakers at the three Event Money Machine telesummits. Click here: http://www.eventmoneymachine.comTweet
Do you know what the FASTEST way to get a BIG cash infusion in your business is?
(Hint — it’s the SAME strategy I used to grow my business to 7-Figures.)
Give up? It’s hosting your own events!
However, there is a small problem. While the payday is fantastic, the risks are big too. Many, many entrepreneurs have lost their shirts putting on a live event.
And that’s the reason why I started my highly popular “Event Money Machine” telesummits.
In October 2010, and again this past February, I worked with a dozen of the TOP marketing experts in the world to explain to business owners exactly how to host highly profitable events that your ideal clients will rave about. And now I’m about to host my third “Event Money Machine.”
Join the thousands of business owners who are already on the road to highly successful, exciting, ideal events and HUGE revenue by joining ME and my superstar list of marketing experts for the FREE "Event Money Machine 3," which kicks off next week on Tuesday, 3 May!
Reserve your spot here: HTTP://WWW.EVENTMONEYMACHINE.COM
Here's just a sampling of what we'll cover:
• 3 of the biggest mistakes you can make when promoting your events
• The Attitude of Winners you must practice to create highly successful events
• 2 surefire ways you can make a TON of money by speaking for free at events
• Why speaking at events is critical to your next successful business endeavor
• Why building a mobile list is critical to staying ahead of your competition
• The #1 piece of advice to keep in mind when getting sponsors for your event
• 3 of the biggest mistakes newbies make when trying to get their first sponsors … and how to avoid them like the plague
• 3 TOP reasons you must start using publicity for your events today
• The biggest difference between publicity and press releases
• And much, much more!
If you've heard me speak, you know I over deliver. You know I'm passionate about sharing what works – and what doesn't – so you can find the same success I have. Plus, you know I wouldn't put together an event that wasn't different, amazing, and completely powerful. Finally, you can rest assured that this format has helped hundreds of people to build successful events – read success stories from the first "Event Money Machine" here: HTTP://WWW.EVENTMONEYMACHINE.COM
Trust me, you don't want to miss out on this opportunity to learn exactly what it takes to turn your event into a powerhouse.Tweet
So much about business today is about marketing. How do you connect with customers? How do you tell them about your products? How do get them to want to buy from you? Essentially the most important part of marketing is creating a profile that people want to associate with. Talks provide you with the perfect opportunity to raise your profile and connect with potential customers.
Your Event doesn't need to be Big to be Effective
When people think about putting on an event they think they have to have an audience of 500 people. But even a training session to just 20 people can help you raise your profile. When you put on an event it provides you with a great opportunity to get the word out about your business and what you are doing. The marketing for the event puts your business in the spotlight. Traditionally 20% of the people you invite or target will attend your event.
Initially you may not think that this is a great result, but remember that the remaining 80% are still getting to hear about your business. You may not get their attention the first time around, but your next event may be something that interests them. They are still being made aware of your business.
More Talks and Training Seminars can raise your Profile
If you start to put on regular talks about a variety of topics you will soon start to have a noticeable profile. With regular events it doesn't take long to build up the perception in the marketplace that you are an expert in your industry. When I started out I was giving talks about once a month. But then I sat down and strategized a bit and worked out that if I did more events in a month and focused all my energy on marketing those talks I could really boost my business. It was a big step but the result was a snowball effect. When I sent out an invitation that listed several seminar dates it immediately boosted my profile. People sat up and took notice. If I had so many events on a key area of expertise then I must be worth listening to. The more talks I did, the more people got to hear about me.
Talks create a Personal Connection with Customers
Hosting a special event, a training session or a live seminar gives people the opportunity to get to know you. That personal connection with potential clients shows them who is behind your business. This is especially valuable if you offer a consulting service or are in an industry where there is a high level of personal input. When clients know who you are and get to hear what you are about they will be more inclined to buy from you.
Why giving talks and hosting events is so effective in raising your profile
• Marketing an event provides a wider scope of exposure for your business. More people get to hear your business name and what you are doing.
• People may not respond to an invitation to your event but they still become more aware of your business and who you are.
• When you give talks on key areas of expertise you can become known as a leading authority in your field. This raises your profile significantly.
• People who attend your talks and are impressed with the event are likely to tell co-workers, friends or business associates about you. In this way your business gains further exposure.
Talks are an excellent way to set your business up for success. Talks help you to establish a presence in an industry and raise your profile. By hosting events you can become known as an expert in a certain field. This then forms a solid platform from which you can launch other marketing efforts for your business.
Event Money Machine II Telesummit – It's free, and 10 of the hottest names in marketing will join me to share with you their strategies, tools and advice for highly profitable events! http://www.eventmoneymachine.comTweet