Posts Tagged ‘Networking’
Social media is a place where you can really get into the mind of your buyer. You can dialogue with your clients and listen to what they are saying – not only to you, but to each other. It's the perfect place for you to find out what your client's REALLY want. And when you discover that, you can go to it – providing it to them!
1. Identify "Hot Topics"
By listening and engaging in social media conversations you will quickly identify the "hot topics". What are your prospects asking? What do they need help with?
2. Respond to Demand
Once you have the "hot topics" in mind, it's time to showcase how you can help your prospects. Use these hot topics to create the content for your blog and social media updates. Give your prospects the answers they're looking for. Position yourself as someone who is in-the-know who understands popular concerns. Demonstrate your expertise in a way that inspires people to use your business or services. Give your prospects what they want, when they want it!
3. Create a "BUZZ"
Social media gives you a ready-made channel to generate buzz about your new content and offerings. With platforms like Twitter, you can use "hashtags" to incite and track conversations about specific subjects and groups. There are also search tools available that will enable you to easily track what people are saying about you, your "hot topics" and your content and offerings.
4. Track and Evaluate Market Response
By tuning into the various social media platforms you make it easy to evaluate the response to your new product, content and business presence. You can use the information to review the effectiveness of your offerings and continue to craft better-tailored content in the future. It's also a way to determine what formats and delivery methods work best to reach your prospects and clients.
Facebook, Twitter, Digg and other social media networks are ready-made tools to help you in the quest to get inside the mind of your buyers. Use social media tools to track what people are talking about, and create timely content to demonstrate your expertise and the fact that you're €˜in-the-know.'
Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you'd like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.comTweet
Social media provides a way for you to differentiate yourself from your competitors and other people in your industry. When you establish genuine relationships with clients and prospects, you become more than just a business; you become a friend and a partner. To fully utilize social networking and skyrocket your business, don't just provide a product or service; become integral to the lives of your clients and colleagues. This translates directly to business success in ways you can't duplicate through other techniques.
Over-Deliver to the Value of Ten
When you use social media to communicate with clients and represent your business, you can't just put in the minimum effort. To be truly successful in social media, my friend, Carrie Wilkerson recommends over-delivering to the value of ten. Invest in people. Pour value into their lives. Make your clients feel like they'd never dream of doing business with anyone else. Become so invested in your clients' personal and business success that you establish yourself as an irreplaceable resource.
Offer information, helpful advice and genuine caring. People can tell when you're being genuine or whether you're just saying what they want to hear. Providing genuine value to people – over-delivering that value – is the fastest way to win them as lifetime customers. Provide your clients with connections, resources and information. Don't just meet expectations and deliver the bare minimum. Over-deliver to the value of ten to really get people in your camp and build a loyal, reliable customer and colleague base.
The Law of Reciprocity
The Law of Reciprocity all depends on attitude. Under the Law of Reciprocity, you provide a ton of value to potential clients and business colleagues. When you do it in a way that feels genuinely connected, your clients and business colleagues will reciprocate. They'll come to you when they have something they can offer, or when they need something you offer.
The Law of Reciprocity is the spirit of giving. It isn't about asking "how can I make this work for me?" or "what will you give me if I give you this?" Instead, it's about giving to others, because this sort of genuine giving will inspire others to give back to you.
Over-Delivering Leads to Developing Business
When you firmly entrench yourself in someone's life and business, it becomes a natural next step for them to look to you when business opportunities arise. If you're already providing value to people, they'll naturally turn to you when they have an opportunity related to your field. It isn't because you've been asking them for their business. It's because you're proving that you're invested in their success, and people like to help people with whom they have a good relationship.
Over-delivering in social media is a way to differentiate yourself from your competitors, and from the other people in your industry. Build a personal relationship with prospects and colleagues; become indispensable to their lives; and watch your business success skyrocket!
When you become the go-to person in your clients' lives, you've created a successful business that will translate to new opportunities for you. Provide useful information, make connections and give to your clients selflessly, and you'll find them giving back to you!
Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.comTweet
Social media platforms provide a great opportunity to build a rapport with potential clients or business partners online, even when you can't communicate regularly in person. You can use Twitter to build a rapport with people you've never met, or to stay in contact with people you meet at an event or conference. Twitter, in particular, makes it easy to have low-pressure conversations, get to know people, and expand the networking you can do at conferences and conventions.
Build a Rapport Before You Meet
One of the best things about Twitter is that it provides you with an easy way to build a rapport with potential clients or business contacts before you ever meet. You can network with people via Twitter weeks or months before an event, and you may even schedule an event because of your connections via Twitter. When you do meet at an event, you don't have to go through the awkward "getting to know you" phase – you already have an established relationship with the person you've been chatting with via Twitter.
If you're meeting a potential client, Twitter provides you with a great advantage over your competition because you can establish yourself as a person and an expert in your field via social media before you ever meet your client. With prior association, clients and potential business partners are more likely to make a decision to do business with you.
Use Twitter to Follow Up with Contacts
Twitter is also a great way for you to follow up with contacts you meet at conferences and events. These networking events can be challenging because you're trying to meet and talk to as many people as possible, and you have a limited amount of time to spend with each person. The people you meet are also trying to meet people, and they, too, have a limited amount of time to spend with you. In the past, this has meant that you sometimes miss out on valuable networking opportunities because you spent too long with someone, and didn't have enough time to spend with someone else.
You can meet and talk to someone for a few minutes, and then follow up via Twitter. You can send a message the next day or days later, and continue your conversation online. This enables you to build a deeper relationship with people than you typically can at a conference, and it also gives you an opportunity to talk with more people.
Twitter is a Great Low-Pressure Networking Tool
Because Twitter consists of sending short messages, it's a great low-pressure networking tool. You can send short messages to everyone on your list, or even have conversations with an individual via Twitter. Most Twitter exchanges are one or two sentences long due to the character limitation. This means you don't have to be brilliant to shine in a Twitter conversation, and you don't have to worry about carrying on lengthy exchanges.
So starting today. Let me encourage you to devote a few minutes per day to Twitter. Start building relationships with twitter conversations and I promise you, you will see a reward for your time investment.
Twitter is just one of the methods I use to attract a steady stream of new clients. If you'd like to know more about attracting new clients and achieving real business success I invite you to join me for my upcoming free teleseminar series – "7 Secrets for Attracting New Clients". Register for FREE here: "7 Secrets For Attracting New Clients".Tweet